Using the right tools can make the difference between the success or failure of your search engine optimization (SEO) strategy. In fact, without having proper insights into the best keywords your business might depend more on luck than anything else.
Of course, the complexity of SEO has evolved beyond simple keyword research. Nowadays, you must analyze your competitors, publish relevant content and monitor your results. Technical matters can also complicate your activities and cause you to question whether SEO can help your firm.
For the purpose of SEO, many service providers have entered the market along with their SEO tools and services. Unfortunately, such third-party solutions can cost a lot and still leave you without access to the knowledge and capabilities needed to propel your small business to success.
Fortunately, you can perform effective SEO without going broke. The following top seven free SEO tools for small business owners will help you plan, execute and assess the performance of your online content.
- Google Analytics
Knowing that Google dominates the internet search industry, having an analytics tool created by that firm can give you insights that other SEO utilities cannot deliver. Best of all, you can easily install Google Analytics on your website and receive valuable actionable information when the utility is properly implemented.
Google Analytics will automatically collect data from your website and then let you run reports that identify the marketing content and tactics that produce the best results. In other words, the tool gives you tools that can help you increase your sales conversions and understand your audience.
- Google Search Console
Small business owners often have a hard time understanding how their website appears in Google search results and how metrics such as mobile friendliness, backlinks, and click-throughs affect page rank. Google Search Console can help. In fact, the utility can form a backbone for your entire SEO strategy.
Through a single interface, Search Console gives you access to powerful tools while furnishing important data such as page-load time and Google Search queries. In the event that you choose to use this service, you will have a chance to link it to your Google Analytics account to get all the data you need from a single interface.
- Google Keyword Planner
Google AdWords serves businesses of every size with pay-per-click advertising services. In support of that service, the company offers a keyword planner tool that helps companies design advertising campaigns. Of course, you can use this utility without buying advertising. In fact, all you need is to sign up for and AdWords account.
After logging into Key Word Planner, you can key in a term that relates to your brand to find related keywords. The results you get from the tool will help you understand the popularity of various search queries. At the same time, while using the tool, remember to question the validity of the search volume estimates it provides. Also, remember that it does not list every possible search query.
- Moz Open Site Explorer
Although Moz has developed a strong business model based on its paid services, you can use some of its tools for free. For one thing, the utility can help you build links by identifying the top keywords for your site and the content that carries the most authority.
In addition to providing data on your site, Open Site Explorer can also help you to research competing websites. Based on what you learn, you can compare your performance with others, find new ways to attract incoming links and tweak your content to maximize SEO.
Make your web browser a powerful SEO tool by installing the MozBar toolbar that lets you access Moz data as you work online. When you visit a site, the bar will instantly display a report on it. In addition to providing site metrics, the browser extension can highlight keywords and reveal the characteristics of links. You can even use the tool to download SERP analysis details for later review.
Yoast made its name by providing an easy-to-use WordPress plugin that helps users to incorporate SEO into their routine workflow. The Yoast plugin prompts authors to enter metadata and monitor keyword density, readability and other metrics. As a result, Yoast users can save time by creating SEO-ready content on the fly.
Of course, Yoast only helps WordPress users. Still, the ubiquity of WordPress on the internet means that many business owners like you can easily use Yoast to their advantage. You can easily use the plugin because a simple red-yellow-green indicator rates your content as you write.
Website owners can access advanced keyword research for free via the collection of tools in the SEMrush suite. The site allows webmasters to monitor the performance of their site and also collect data pertaining to competing sites.
Using the site requires surprisingly little know-how or technical expertise. In fact, all you have to do is enter either a domain name or keyword into the search box and click a button. You should, however, remember that a premium SEMrush service is available, so free results are limited to top-tier results.
SEO represents a challenge to small business owners who might only have a basic understanding of the concept. Fortunately, with the help of the above top seven free SEO tools, you can increase the optimization of your content and get better results than you might have previously thought.
Does SEO seem confusing to you? Do you need to get better results on your website? Contact Bruce Tyson today to discuss your needs and get a service quote.