Use media monitoring to make your content marketing work on a tight budget.
For starters, you can never underestimate the power of valuable and engaging content. It can improve the SEO of your website and result in more leads. You can also publish content in the hope that people will share it and spread awareness of your brand.
In the end, the content you publish can build trust among your followers and shoppers and lead to sales growth.\
Media monitoring works hand-in-hand with your content marketing to guide you to the topics and formats that resonate with your audience.
Despite the appealing benefits of content marketing, its cost can become a problem. Creating high-quality articles and graphics usually takes time and human resources. For this reason, the cost of content marketing puts it off-limits for some firms.
Fortunately, you can use media monitoring together with content marketing without breaking the bank. As a matter of fact, you can use the following tips to create a successful strategy, regardless of your budget.
Media Monitoring: Have a Content Marketing Strategy
Jumping into any business activity without a plan can lead to disaster. Aside from the potential waste of time and money, you can cause long-lasting damage to your brand. Instead, spend some time developing a strategy.
Your approach to content marketing should include some basic components:
* Goals. Define what you want to accomplish within a set timeframe.
* Research. Via media monitoring, learn about the needs and desires of your customers as well as the strengths and weakness of your competitors.
* Performance measures. Decide how you will monitor the progress of your content marketing campaigns and what constitutes success.
* Channels. Use media monitoring to help you choose the platforms that you will use to reach your target market.
* Schedule. Create an editorial routine that regularly publishes new content to each of your channels.
Do you understand what content marketing is? Take time to learn more.
Start a blog
Your blog will form the backbone of your content strategy. Luckily, WordPress, the most popular blogging platform, is an open source solution. That means that, aside from the cost of web hosting, your blog is practically free.
Make content production less expensive by enlisting the help of your staff. Although everyone on your team might already have plenty to do, you can give them an incentive such as the opportunity to work remotely. Such an arrangement can boost their productivity and decrease your overhead.
Also, consider hiring freelancers to create content. Typically, you can have an article written for $20 or $30, which is much less than the cost of hiring a traditional worker.
Focus on quality over quantity
Although you must regularly post new material, quality matters. To begin with, only well written and designed content will engage your readers. Also, content quality matters to search engines.
Overall, you can improve the quality of your content via media monitoring. Listen for the issues that are importan to your customers and your industry and then address those topics.
In other words, take your time. Even if you must curtail your number of published items, emphasize quality. As a result, you can establish the authority of your brand, impress search engines and encourage social sharing.
Repurpose Existing Content
You can give old content new life by repurposing it in different formats. For instance, you can take an article and build it into an infographic or slideshow. Likewise, you could reuse your videos by publishing them as podcasts.
In these cases, you save a lot of production time because you have already completed your research. Also, you can reuse images, text snippets and audio tracks that you have already created. Additionally, you can give your old blog posts new life by updating them with the latest information.
By repurposing your existing content, you not only save time but also expose your content to new audiences.
Promote Your Content
To maximize your ROI, you need to get your content noticed by the people who can benefit from it. Although you can expect to receive a certain amount of traffic from search engines, you deserve more.
Promote your content by posting it on popular social networks such as Facebook and Twitter. Meanwhile, you should distribute it via email to your mailing list.
Other ways that you can use to promote your content include creating dedicated landing pages. Furthermore, you can include excerpts of your content in your monthly newsletter.
Above all, quality is the key to your content marketing success. By using the above tips, you can control your expenses and improve the efficiency of every campaign.
Do you have opinions, questions or experiences to share? Feel free to join the discussion by sending an email to firstname.lastname@example.org. Content marketing can accomplish a lot for anyone who wants to build a strong, popular brand on a budget.
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