Why do business owners fail to plan? For one thing, planning requires much time and effort. In other words, planning may feel like a roadblock on your road to success.
I’ve given you an overview of some basic concepts of marketing. Today I want to emphasize the continuous nature of marketing. It’s an ongoing process with definite steps.
I say it all the time: “A successful business must deliver value.” What does that mean? What is value?
Have you heard the term, “Triple Bottom Line”? If not, you need to know it.
Most of the business owners I meet know that marketing is good. They also know that they should be involved in marketing.