I’ve given you an overview of some basic concepts of marketing. Today I want to emphasize the continuous nature of marketing. It’s an ongoing process with definite steps. As a business owner,
I say it all the time: “A successful business must deliver value.” What does that mean? What is value?
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Have you heard the term, “Triple Bottom Line”? If not, you need to know it.
Essentially, the Triple Bottom line means that your small business can no longer thrive on yesterday’s marketing
Most of the business owners I meet know that marketing is good. They also know that they should be involved in marketing. However, they rarely can answer the question, “What is marketing?”