“How long until my website appears in relevant Google results?” You’re not alone if you ask that question. After all, SEO requires a substantial investment in terms of time and effort.
Sometimes, you might spend years building your domain’s authority and creating the type of content that engages both your customers and Google. In other words, if you want to succeed with SEO, you need patience.
Still, if you’re like most website owners, you’re interested in shortcuts. Right?
Below you’ll find tips that can quickly boost your SEO. This process will deliver results faster than any other us using analytics as your key to success.
This shortcut involves identifying a key phrase for which your website ranks, but not well. By locating the page that ranks for this key phrase, you can optimize it and quickly see it rise in search results.
Increase Your Google Ranking
Here’s an overview of the process:
- Locate a key phrase that ranks in search results.
- Use Google to verify its current page rank.
- Improve the page’s relevance to the key phrase.
- Later, check your analytics to see how well you’ve done.
Such a simple process saves time because you don’t have to invest in keyword research. You’ll use Google Analytics to do the hard work. Also, since Google already ranks the page you’re working on, you have a head start.
Do you have ten minutes to do this? If so, let’s start now.
Check Google Analytics
Log into your Google Analytics account to begin. Afterward, on the menu on the left-hand side, click on “Acquisition.” Next, choose “Search Console,” and then “Queries.”
After opening the “Queries” report, you’ll see a list of search phrases that people used that caused Google to display your site. In the “Impressions” column, you’ll see how many times Google displayed each. In the “Clicks” column, you’ll see how many times someone who searched for a key phrase clicked Google’s link to your page.
You’ll also see some other vital information:
- The average page rank for each displayed key phrase.
- Click-thru ratios which refer to the percentage of impressions result in clicks.
- Total search volume for each key phrase.
- Googles cost-per-click estimate for each search term.
Filter Your Results
If you have a long list of user queries, set an advance filter by clicking the “advanced” link that’s above your report’s header. You’ll want to assume that Google’s displaying 10 results per page, so set your filter for an “Average Position” of more than 10. Click the “Apply” button to filter your results.
Sort Your Results
In your report’s header, click “Average Position” twice to sort the report. This will show your results in ascending order. So, for example, if you had a page ranking at position 11 of Google results, you’ll see it at the top of the table.
Choose Your Target
Focus on the queries that have relevance to your website. Skip key phrases that don’t make sense as well as phrases such as your brand’s name. You’ll want to choose a key phrase that either asks a question or indicates that people know what they’re looking for.
Verify Page Rank
Visit Google and search for your chosen key phrase. If possible, use “private” or “incognito” mode to minimize the effect of your location or search history on your search results.
Try not to get bogged down in your attempt to obtain neutral search results. After all, Google has so many versions and ranking factors that you’ll never get completely unbiased results.
Review Your Content
Check out the page that ranks for your chosen terms. Pay attention to your keyword’s context to make sure that it makes sense to readers. Check to make sure that the term appears in the page’s title, headings, and meta description.
The content on your website needs to be high quality and have a strategy behind it to increase your Google rankings. So, edit your page until it’s the internet’s best resource for the keyword for which it ranks.
In the end, you can expedite your SEO strategy by taking advantage of the page rank that your website already has. By using Google Analytics data to identify the content that you should optimize for SEO, you can quickly improve the quality and visibility of your website.
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