Search Engine Optimization gives you a way to attract visitors to your site who have performed searches relevant to the goods and services you offer. Both legal and illegal SEO tactics get much attention because they affordably provide, sustainable traffic flows to your website.
Unsurprisingly, the popularity and benefits of SEO marketing motivate website owners to bend the rules to rise to the top of the search engine results. You must choose ethical and legal tactics to ensure your continued success.
Of course, the entire SEO industry might stand in question in light of its constant upheaval and evolution. In fact, the Huffington Post published an article explaining Why Selling SEO Is Unethical in 2016.
If you pursue SEO and choose the wrong approach you can get banned from Google. As a result, you might also face civil penalties. Most of the time, if you do something wrong, you get a notice asking you to cease.
You probably would feel better, however, if you never cross any ethical or legal lines. The following five tips will help you understand what to avoid while implementing your SEO strategy.
Ilegal SEO Tactics: Trademarked Domains
Choose an original domain name that does not infringe on the rights of others. Of course, you can trick many people into visiting your site if you use someone else’s name, but the trouble you get in makes it not worth your while.
Instead, choose a creative name that matches your company or brand without violating trademark laws.
If you mix brand names into your domain name, you can also get in trouble. So, you shouldn’t mix a famous name such as “Google” with your location or product name.
If you do, you might have enough time to get your site started, but it will go to waste when the legal system forces you to close. Choose a domain that you or your company can trademark and count on well into the future.
Unethical SEO: Pagejacking
If you copy a competing page and post it to your site, you will hurt your SEO. Search engines detect pagejacking and penalize your site for it. When you do this, you can violate copyright laws and get a bad reputation in your industry and community.
Also, when you copy content from another site, search engines will downgrade you, making your pages almost impossible for users to find.
Pagejacking can also involve copying the design elements of another site. Don’t take risks by using illegal SEO tactics. Instead, spend the time and effort needed to build a website that presents your company as a unique competitor in your industry that has distinct competitive advantages that attract and retain customers.
Using Trademarked Keywords In Your Meta Tags
In the past, meta tags drove SEO. Search engines now rely more on discerning the quality of your content. Still, you should resist the temptation to put trademarks in your meta tags to try to gain page rank in search engine results. If you do, you could get sued.
Even if you get away with the practice, you will attract customers who want to visit your competitors, creating dissatisfaction among Internet shoppers. So, while violating keyword rights might not be illegal SEO, it’s something you probably don’t want to do.
Trademarked PPC Keywords
Pay Per Click (PPC) advertising campaigns give you a chance to get noticed by customers looking for goods and services similar to those your company sells. However, you should avoid illegal SEO while you’re using PPC. That means you should avoid using trademarks that belong to your competitors.
Some companies trademark keywords just so other companies can’t use them. The tactic guarantees them at the top of search engine results. If you try to advertise using trademarked search terms, PPC services will likely ban you, handicapping your online marketing efforts.
Bad SEO Tactics: Spun Websites
Website spinning involves making multiple versions of the same content, usually based on a page published on a different site. Such a tactic produces bad quality content that search engines will penalize.
Illegal SEO shortcuts often backfire. Make sure you use ethical strategies to attract clicks to your website. Few people achieve quick SEO success. Instead, get great results using proper tactics. With effort and a little time, your site will rise to the top.
Never risk your business or livelihood trying to quickly build incoming search engine traffic. Instead, contact brucetyson.com to learn how our team can put you and your brand on the road to online success.