Like people, digital marketing changes a lot. Sometimes, it seems like the industry might change daily. One thing’s for sure. To stay focused, you should learn about the following 5 content marketing myths you should ignore in 2018.
When you learn what to avoid, you’ll be able to focus on your work and have a successful and profitable year.
5 Content Marketing Myths You Should Ignore in 2018
Don’t believe everything you hear. Plenty of myths exist in the digital marketing sphere that can lead you astray. Here are some of the worst ones that you must avoid at all costs.
The more content, the better
In the past, search engines rewarded websites that had a lot of content, but now quality matters more than quantity. In other words, having too much content can hurt you, if it doesn’t supply sufficient value.
So, ignore the temptation to hastily publish content to your website and blog. Instead, find out what your intended audience needs and then create the text, images, and videos that can meet those needs.
In addition to simply relying on organic search engine optimization tactics (SEO), you may want to promote your content using paid options on search engines and social networks.
Content is only successful when it has big reach or ROI
You may hear online buzz that suggests that content must have a wide reach and measurable return on investment (ROI) to be worthwhile. Although having widely shared content is often desirable, you should take a more practical approach to assessing your content.
Suppose you have content that had reached thousands of people, but that content doesn’t contribute to your KPIs? You could be wasting your time.
Before starting any marketing campaign, you should spend time defining the metrics that define success. Such key performance indicators (KPIs) should keep you focused as you work.
Content marketing is expensive
Contrary to popular misconceptions, businesses can engage in content marketing without hiring a full-time employee for their team. Generally speaking, content creators can cost between $20 and $50 per hour, a rate which most firms can afford.
Companies can further reduce the cost of content marketing by engaging the help of existing team members. For example, you can encourage voluntary participation in the marketing effort by offering employees a chance to work remotely.
Remote workers are typically more productive than those that work on-site. Additionally, they reduce the amount of overhead paid by their employer. These reasons alone explain why practically every firm can afford to engage in content marketing.
Great text-based content is enough
Have you ever found yourself publishing fantastic content month after month only to make slow progress toward your goals? The problem could be that you focus too much on text.
In the past, internet users expected to have to read to get the information they need. Now, people expect to enjoy a variety of content, including video, photos, and infographics. Podcasts and live-streaming are also growing in popularity.
People tend to learn faster visually, so you can give them an overview of your topic visually and then give them a chance to learn more by reading. The results can create a synergy that directly contributes to your profitability.
A study by Simply Measured referenced in a recent Forbes article illustrates the power of video content. The report showed that people share videos at 1200% of the combined rate at which they share text and links.
Content marketing is a short-term strategy
If people tell you that you can get a quick boost from content marketing and then quit, don’t believe them. Instead, view the practice as a long-term commitment that will reward you for your consistency and patience.
Part of your success will depend on adapting to changing market conditions and customer preferences. Also, search engines may change their algorithms and suddenly bury your best-performing content.
However, as time passes, you will establish your brand and your website as an authority in your field. Such status will increasingly attract online traffic and result in customer and sales growth.
In summary, you must constantly be alert for myths that can derail your content marketing success. Remember that nothing is set in stone, so always be ready to try new tactics. Soon you could be setting the standard as the leader in your field.