Did you leave social media out of your content marketing strategy? If you did, you should change that right now. When you do, you can expand your digital marketing efforts to include popular platforms that can help you grow your business.
Your social media profiles can support every stage of the customer lifecycle and encourage repeat sales. In addition to driving website traffic and converting sales, your social content can communicate your brand’s personality and values.
Social media can also help your business achieve other important objectives:
- Creating a loyal audience.
- Adding value to the community.
- Informing and entertaining.
- Competing against other firms.
- Attracting investors and other stakeholders.
Before getting started, you need a plan. Here, you will 3 tips to create a social media strategy for content marketing
Make a Plan
Before you do anything, conduct a review of your existing strategy. If you don’t have one, spend time creating one before you continue.
Creating a social media plan will help you remember what you want to accomplish. It will guide you on your overarching path to success. It should contain all the essential elements of your strategy:
- Goals – Define the key performance indicators that you’ll use to measure your results.
- Target Market – Which audience do you want to reach with your content?
- Channels – Choose the outlets that will deliver your content.
- Assessment – Periodically measure your results. What constitutes failure or success?
Although you should use your plan to keep you focused, remember that you can refine it as time passes.
3 Tips to Create a Social Media Strategy for Content Marketing
Creating a social media strategy for content marketing is an inexhaustible topic. The nuances of SEO, SEM, PPC, social media marketing, etc. can bury you.
So, rather than getting bogged down in the minutia, take a strategic approach. As a result, you will insulate your business from the ever-changing social media algorithms and policies that can otherwise frustrate your efforts.
The following 3 tips to create a social media strategy for content marketing provide you with a framework for achieving success.
Spend time researching your audience so that you create the type of content that people need and want. Rather than taking a haphazard approach, create an organized workflow that will keep you and your team on track.
Choose a system
To begin with, you need a content marketing system that will help you plan, create, schedule, and publish content. Such a tool may include social media management tools that will help you manage multiple channels from a single interface.
For instance, content management systems such as WordPress have plugins available that can help you post content to your website and social networks.
Meanwhile, some cloud-based tools such as Hootsuite can help you do the job.
Generally speaking, you should emphasize quality over quantity. In other words, make your content worth reading, seeing, or watching. People don’t like wasting their time. However, they do enjoy engaging with content that improves their life or business.
In many cases, only a small percentage of the people who read your material will convert into a customer. So, you will probably discover that you need more than high-quality content to achieve your desired results.
You can track the people who interact with your brand on social media but don’t become customers. This is part of a process called remarketing. It aims to provide follow-up messages that can nudge people in the right direction and thus improve the ROI of your marketing budget.
Follow up and reconnect
To make remarking work, create customized messages to send to people based on the content that they’ve already consumed. As a matter of fact, you can use the built-in tools on Facebook and other platforms to group your readers into separate audiences that have similar traits.
As time passes, these segmented audiences can drastically improve the performance of your ongoing digital marketing campaigns. If for no other reason, you can use the information from your remarking campaigns to guide future content creation.
Build a Community
As people become familiar with your brand, you can keep them engaged until they get ready to buy. As time passes, some of your readers may increase their engagement by providing feedback or registering for your email list.
Others may become customers. Overall, your goal is to keep as many people as possible in your orbit.
Refine your message
Naturally, the amount of information you have about your readers will increase. You can use this to optimize your content strategy. To put it differently, your content can become increasingly valuable over time, increasing the effectiveness of your strategy.
Leverage raving fans
Additionally, as your community grows, your customers can become advocates for your brand. They can answer questions, propose solutions, and become friends with people who have not yet converted.
Every digital marketing strategy should include a content strategy that leverages social media as well as a website.
When you use social media for content marketing, you gain new opportunities to expose prospective customers to your brand.
Furthermore, it provides the perfect environment for converting sales and remarketing.
Continue to learn
As you work, stay flexible. Try new tools and tactics while always monitoring your results. Ultimately, you will increase the value of your content and grow your customer base.